For today’s class we were asked to listen
to episode 8 of Big Illustration Party, hosted by Kevin Cross and Joshua
Kemble, both specialize in comic book and cartoon illustrations. In all
episodes they post onto their blog http://www.illustrationparty.com/
they talk about their experience, share advice and related stories about how to
be a freelance illustrator.
In Episode 8 they discuss promotion and
networking, they raise and interesting points about how to contact clients. The
discuss the benefits of cold calls, something I would never do myself as I
prefer to email and find cold calling to be pushy and give of an instant
dislike impression. The mention that in some cases it is worth doing, mostly
when illustration an event or gig. Where as emails are less pressure, can be
worded correctly and less intrusive.
They go on to detail how they would create
the right emails for the right people by splitting them into two groups, first
emails ‘blast’ to clients you would like to work for and who you think your
style would benefit, in this email you should briefly and friendly state who
you are and that you would like them to keep you in mind for future work if
they like what they see. Kevin and Joshua both advise against image
attachments, seeing it as another step/link the viewer has to do, which I don’t
know what they mean by this, maybe its as simple as adding a link to you
website or they think its better to design an email with embedded images?
After this first email if you receive a
positive response from someone that would be interested in you work then should
add them to a mailing/favorites/subscribe list where you send them emails as
newsletter with updates, usually every 3 months but nothing less. You should
also include an option at the bottom stating that if the reader would like to
be removed from the mailing list they could just email you the word ‘stop’ etc.
Also, not to keeping email a contact after no response.
They also spoke about sending clients
greetings or as they call them ‘holiday’ cards, which I think is a great and
fun idea, I was advised against them by Rose Lloyd when I met her in the start
of my second year, she had an experience where she spent a lot of time and money
in producing Christmas cards one year then when contacting after she was told
that they receive so many that its not a very original idea and they don’t have
time to respond to many of them, although that is just somebody’s experience I
would still try this. In the broadcast they give ideas to not being so obvious
with card designs- avoid the obvious colours (red and green for Christmas) and
imagery (Santa) as clients will find it refreshing and witty to bring festive
cheer with more thoughtful ideas.
Also, after working with a client you
should always send a thank you email after, just reminding them that you
enjoyed the experience, was fun and good working with you. I think this works
for any contact with others from the industry, after by meetings in London I
regret not sending a thank you email just for the time they had taken to see me
or consider my work.
Kevin and Joshua go on to discuss web and
networking, how valuable are illustration housing websites/industries. I don’t
think they suit everyone so its hard to say whether they will benefit some
people. I do see how if an illustrators website is hard to come across if you
have never heard of their name, but maybe if you haven’t heard of them then
they haven’t put enough effort into self promotional work, but with these
websites there is a charge and finding the right website to house your work may
be hard. Personally I think as a freelance illustrator I will try to stick to
doing everything my way and by myself. With networking becoming so popular and
easy way of meeting new people I think it can only be positive for artists and
designers, in the broadcast they mention how you could meet someone through odd
circumstances through Flickr, Twitter, Instagram and they like to find vintage
ads that they use to inspire their work.
So, during class we discussed some interesting points from the broadcast, I was mostly interested in setting up mailing lists and designing emails for people who want to be updated with my new work, Ian suggested Mail Chimp which I am now signed up to and trying to work out, all I need know is a mailing list who want to hear my news :)
We also talked about the contradiction between some stuff that was said in the broadcast and things we have been told to do my Ian and the rest of the tutors. I think everyone prefers different things as I have hear different advice from all contacts I have had this the industry this year about mail and portfolio's, different things appeal to different people, the same with illustration style. Maybe research somewhere you are really interested in there response first and get a feel for how they like things structured of their website might help into how and email might stand out to them.
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